Listen now | Allan M. Brandt is a professor of the history of science at Harvard and author of The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America. He discusses the tobacco industry’s 20th-century campaign to make its addictive and deadly product somehow acceptable — and its 21st-century campaign to do it all again.
Only Bob Garfield could nearly persuade me to take-up smoking.